The year is 2005. Three childhood friends from Notting Hill, West London — Mikey, Lee, and Will — start making custom t-shirts. Not for a brand. Not for a business. To out-do each other's style. The name Trapstar comes from a conversation that stuck: Lee's stepfather called them hood celebrities, trapped in the system. Mikey's response became the brand's founding philosophy: “We may be trapped, but there's a star trapped in all of us.”
Orders were placed via a trap phone — a burner — or through MySpace. Garments were delivered in pizza boxes and detergent cartons. The ethos was “seen everywhere, found nowhere.” Exclusivity not through price, but through access. The brand was a rumor before it was a business.
“We may be trapped, but there's a star trapped in all of us.”
— Mikey Trapstar, on the origin of the name





















